Objectives

The main objective was to create a programme that appealed to young drivers and helped to engage and motivate drivers to change their behaviours and develop safer driving habits.

Results

Since launch, over £4 million in digital rewards have been issued to safe drivers, demonstrating the program’s scale and reach. Policy renewals climbed 30% year-on-year, while accident rates among young drivers dropped by 42% compared to the industry average. These outcomes highlight the significant behavioural and business impact achieved through the combined focus on technology, incentives and customer relevance.