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Revitalising Student Shopping

Rejuvenate the student shopping experience to attract new customers and increase customer lifetime value.

Retail

Objectives

A leading premium British retail chain partnered with Giftcloud and a student-focused closed user group (CUG) to rejuvenate the student shopping experience, attract new customers, and increase customer lifetime value. The primary objectives were to:

  • Expand the retailer's footprint among students.
  • Engage students during peak periods such as Freshers week and the back-to-school season.
  • Increase the Average Order Value (AOV) by leveraging key academic year moments.

Results

  • Conversion Rates: Increased by 33.76% between the retailer and CUG.
  • Average Order Value (AOV): Rose by 13.11% compared to public discount offers.
  • Sign-up to Sale Conversion Rate: Averaged 14.73% across all campaigns.


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